UK Writer and Journalist | Oliver Bennett
Home Landing page with clear call to actions and focus on social proofing and expertise to build credibility with prospective clients.
“If you're prevaricating, demotivated or a procrastinator, work with Emma, she will help you get your website done”.
- Oliver Bennett
Project Background
Oliver Bennett is an interdisciplinary writer with a wealth of professional writing experience. Working with some of the UK leading’s cultural institutions, magazines and newspapers. With over three decades of work, Oliver wanted to invest in a portfolio site to showcase the breadth of his writing, editorial and publishing. To highlight what he offers as a Writer, Journalist, Editor and Speaker to a target audience of Culture, Arts and Lifestyle businesses.
Main Work page layout for portfolio of projects. Work can be searched by category by vistor.
WEBSITE GOALS:
A website that would show the breadth of Oliver’s professional writing practice.
To have a portfolio site that clearly shows work from over 20 years.
To highlight clearly what services Oliver offers as a writer, journalist, editor and speaker
To convey Oliver’s approachable, creative and engaging personality within the design.
ACTIONS TAKEN:
We broke down the different sectors that Oliver’s work covers for clear categorisation for his portfolio.
Looked at how to communicate what Oliver does and for who and how he can help his target clients.
Work page layout to showcase the breadth of work with clear categories of sectors his work falls into. This portfolio area can easily be updated by Oliver - with CSS breadcrumb navigation.
Each individual work project can be linked to an external source.
Home page (landing page) humanising Oliver with a focus on highlighting his client list with a wall of logos from all the sectors his work covers to build credibility with prospective clients.
Mobile friendly design
SEO friendly - with keywords developed for on-page SEO
The site's overall design is simple and graphic with clear CTA’s to get in touch.
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
