Crafting Success
Workshops for Creative Entrepreneurs
I offer tailored workshops designed for craftspeople, addressing unique challenges in the contemporary craft and design market. Participants gain practical solutions, insights, and valuable guidance. Ideal for groups, organisations, educational institutions, and agencies supporting contemporary craft. Past clients include Cockpit Arts and UAL.
View my current workshops below or contact me to discuss workshop possibilities.
Plan, Design, Build
Make a lasting first impression with your Website Homepage.
Workshop Overview:
Your website's homepage is your first impression, with just 5 seconds to capture attention. This worksheet-based workshop guides you in transforming your creative business's online presence.
Explore:
Clarifying your website goals: shop, service, portfolio, etc.
Analysing real-life homepage examples for improvement insights.
Planning seamless navigation for optimal customer engagement.
Understanding information hierarchy for strategic site development.
Leveraging real-life interactions to inform website design.
Exploring website design terms, page layout, and on-page SEO basics.
Facilitated by Emma Jeffs, a seasoned creative industry professional, freelancer, and mentor with 20+ years of experience. Drawing from her diverse background in Textiles, Craft, Design, and Mentoring, Emma combines website design with business strategy to empower creatives in showcasing, narrating, and selling online. Join this workshop to make a lasting impact without a big budget.
”It was very well explained how to organise your landing page ( home page)”
”It was great exercise when we shared our own websites with other participants to get feedback”
“How to set up headings and paragraphs on my website so they show up in importance was something I didn’t think about and the order of images and text.”
Words From Past Workshop Participants
“ The worksheet exercises were really helpful in thinking how I could apply what we were being taught to our personal websites”
”Really helpful to see how a website should function to attract target audience and to fully make use of it”
Interested in the Website Home Page Workshop? Get in touch
CRAFTS COUNCIL - The Market For Craft Report 2020
Technology Gaps
“Makers are harnessing technology to promote their work but need support in optimising their approach. In 2006, 42% of professional makers had their own website. By 2020, 68% of all makers had a website. Whilst the use of technology is common across all makers surveyed, advice and support in optimising the use of technology were the training needs identified by the highest proportions of makers, in particular social media and promotion (44%) and how to use online platforms to sell work (46%).”
Commission Me
What does offering a commission service within your craft business involve?
Workshop Overview:
Understanding what "working to commission" truly entails is pivotal, as its definition varies among who you are working with. This workshop delves into the nuances of commissions, with a special focus on B2B engagements.
Explore:
Differentiating types of commissions and their opportunities in your practice.
Crafting compelling offerings and developing them within your creative business.
Navigating the intricacies of commissioned work, including communication and administration.
Defining your unique offering for a distinctive customer experience.
Facilitated by Emma Jeffs, an industry expert with a rich portfolio of collaborations and commissions for architects, manufacturers, interior designers, public art, museums, and retailers. Emma's extensive experience includes projects for prestigious clients like The NHS, V&A Museum, National Trust, Tupperware, Altro, Surface View, Made.com, and numerous private residential homes. Join this workshop to gain confidence in handling commissioned work effectively.