Commuting to her London studio Emma developed a loathing for grey net curtains that adorned far to many London homes. She set about developing a modern solution to rid London of the net curtain forever.
By printing lace patterns on a frosted etched vinyl Emma created and elegant and functional product. In 2006 she launched her collection of contemporary DIY decorative window films for the home. The film was short listed in 2008 for Best Interior Product by Grand Designs Magazine and has been featured in magazines and blogs worldwide and this in turn led her window film to be in demand worldwide. Your can find her collection of window films all over the world, transforming the ordinary into the beautiful.
In 2012 Emma partnered with a USA company to manufacture and distribute her window films worldwide. Under the brand emmajeffswindowfilm.com. This partnership enabled her to fulfil a long standing ambition to produce the film onto PVC free and Phthalate free material. A small contribution to a greener world.
In 2011 Emma showed the culmination of four years of explorations using digital print and digital mark making in an exhibition entitled Neck and Neck. Here she exhibited a collection of digital printed fabrics that could be worn around the neck. By engineering colour, gradient and graphic pattern when worn these pieces take on a sculptural form. Each design is an individual canvas created in response to the frame and three-dimensional nature of a scarf shape. Tied, looped or draped determines how the print is viewed.
This sold out show and subsequent gallery shows led her to establish N and N in 2013. It sets out to explore making and printing within the digital framework and the handmade.
To date the results can be seen in a collection of distinctive textiles and accessories.Each design blends colour and digital pattern to create sumptuous british made wares.
Her focus is on innovation and quality british workmanship .Harnessing digital print to minimise waste, reduce energy and water use. Each scarf is by design engineered to fit the pattern. When cut out there is hardly any waste.
The cloth is digitally printed by skilled practitioners of digital design and production which is then made into a limited number of wares by skilled hands that cut, sew and finish.
Surface View is the the UK's leading online bespoke interior retailer for print on demand productst. It works with leading designers to create exclusive collections for their online archive.
Surface View is all about playing with scale and juxtaposition and in 2012 Emma created Interweave a collection of digitally created surfaces that twine, twist and spiral together to evoke the effect of woven fabrics. This collection can be printed onto window film, blinds, murals, wallpapers and lampshades. wwww.surfaceview
The V&A Museum Shop
In 2011 Emma was asked by V&A enterprises to develop a product in response to the V&A Japanese Kimono Collection. Working directly from high-resolution photographs of three 16th century kimono's. Emma digitally dissected the fabric of the kimonos. Using the high resolution imagery she could magnify and explore all the subtleties and complexities of the kimonos, the construction, the colouring, the delicacy and depth of the patterns and cloth.
It was through her digital investigations that she manipulated the scale and direction and then by deconstructing and reassembling the pieces of the textiles toproduce new pattern formations. The final product produced was a Wall Ribbon. A product that is combination of an art print, a fabric wall piece and a decorative vinyl sticker.
Emma states " It was a real privilege to create these digitally constructed patterns. My aim was to capture and highlighted some of the qualities and details of these magnificent fabrics within my designs so that they can be seen again in a newform".
Setting up her print studio in 2000, Emma developed a inventive and novel hand printed technique fused with various soft and rigid plastic substrates. She worked with a fetish designer and a hospital blood bag manufacturer in order to learn the skills needed to sew, weld and manipulate plastic materials. She then produced a range of hand crafted products from her own unique materials the range included baskets, bags and window screens. These were sold through a select number of retailers including Mint (UK) and Aram (UK).
The distinct pixel effect that was created through the process was referred to as " Digital Lace" by an Elle Deco journalist visiting the studio. Ironic when it was completely hand made and Emma had never designed on a computer at this point. The material that she created had a strong three dimensional effect and the pigmentation and glaze of colour gave a 21st century stain glass effect. The material and process garnered much interest from the design community and press.
Glazing manifestation and its visual application and materials are forging new relationships with the built environment. They can be a strong or a subtle presence within a space. Not just decorative they provide privacy by adjusting and reconfiguring patterns and colour-ways to suit the demands of the space and the levels of privacy needed. Emma undertakes bespoke design work for glass surfaces for a range of clients from Hotels to Hospitals and private residential clients.
Using her extensive expertise in this area and combining it with Emma's artistic eye. The studio develops designs that provide privacy and a decorative solution, whilst harnessing the latest substrates and technology for glazing surfaces. Please get in touch with the studio if you would like to discuss your project.
Chelsea & Westminster Hospital
Covering a 2 year period Emma and her team designed and installed window film through out Chelsea and Westminster Hospital .
Emma has created unique artwork for glazing manifestations within the overhaul of the Paediatrics, Diagnostics, Burns and HIV departments at Chelsea & Westminster Hospital. She brought a high level of professionalism, creativity and problem solving to the process of providing patient privacy and dignity whilst maintaining a visual interest within each of these areas. Emma has the fantastic ability to translate the requirements of our users into designs which are necessary for the healthcare environment and deliver a service providing both patient and customer satisfaction." Malcolm Wright, Estates Development Manager
In 2002 Emma was commissioned to design and produce a site-specific piece for innovative dance company Company Q by The Arts Council of England, Southwest arts and the Arnolfini Gallery Bristol.
The large scale textile piece created was in response to the investigation of the material’s identity in conjunction with movement, light and projection. The printed two – dimensional surface evolved into a seven metre high three-dimensional central piece that worked with in the performance space. It operated as installation, a projection screen and an installation in which the body of the dancer interacts.
The 7 metre high and 5 metre in diameter piece was made up of 21 panels, which Emma printed and sewed together in 2 months. By manipulating materials through a variety of techniques which included silkscreen printing and coating Emma deposited a pigment onto the woven surface to create a dimensional fabric within a 2 dimensional surface which was then developed into a 3 dimensional installation.