Embroidery Artist | Beatrice Mayfield
Home Landing page - showing the intricate detail of signature embroidery work with latest work showcased 2nd.
Project Background
Beatrice Mayfield, a London-based textile artist renowned for her exquisite abstract hand-embroidered creations. Specialising in traditional couture embroidery techniques, Beatrice seamlessly blends craftsmanship with contemporary design, producing a stunning range of textiles, including brooches and wall pieces. Her work is rooted in the rich tradition of textile re-appropriation. Beatrice's pieces, showcase her commitment to hand embroidery and innovative use of non-precious materials, creating heirlooms that redefine the future of textile art.
eCommerce website - Shop for Wearable Artworks and Wall Pieces
Wearable Artworks - single product page with key product details and background to the embroidery and beading techniques and materials.
WEBSITE GOALS
Craft a visually captivating website showcasing Beatrice Mayfield's abstract embroidery skills and couture techniques.
Establish an engaging online shop for Original and Wearable Artworks, including Brooches, Neckpieces, and Scarves.
Create an online sales channel for Beatrice's workshops held throughout the year.
Shape Beatrice's professional brand image within the textile art and craft realm.
Immerse visitors in Beatrice's artistic world, highlighting micro-intricate narratives through stitch and embellishment.
Provide easy-to-use tools for Beatrice to update ecommerce and blog pages, enhancing her artistic presence.
About Page - full page banner looped film showing artist at work.
ACTIONS TAKEN
Website Analysis: Conducted a comprehensive analysis of Beatrice's existing online platform, identifying areas for improvement and addressing inefficiencies.
Strategic Coaching:Offered strategic guidance to tailor the website to Beatrice's target audience and future business goals, aligning the digital presence with her artistic vision.
Efficient E-commerce:Implemented a user-friendly e-commerce system, optimising the sales process for a seamless and efficient customer experience.
Visual Re-brand: Conducted an audit of visual elements, revamping imagery for a cohesive brand identity, including considerations for future product photography.
Optimised Customer Journey:Developed clear product paths on the website for Artworks, Wearables or Commission Services supported by prominent calls-to-action.
Captivating Landing Page: Crafted an engaging landing page with dynamic visuals and compelling copy, capturing the essence of Beatrice's artistic style.
Engaging About Page: Created a narrative-driven about page, showcasing Beatrice's journey in textile art, emphasising her expertise in couture embroidery.
Mobile-Friendly Design:Ensured a responsive design for seamless browsing on all devices, implementing CSS for optimal performance.
Social Integration:Integrated an Instagram feed to display Beatrice's work and facilitate audience connection.
SEO Best Practices:Applied on-page optimisation techniques, including the use of relevant long-tail keywords for improved search engine visibility.
News Page and Navigation:Designed an effective news layout and implemented CSS breadcrumb navigation for enhanced user experience.
Aesthetic Design Choices:Adopted a clean, minimal design aesthetic with a pale blue grey palette and contemporary typography to reflect Beatrice's artistic style.
Search Engine Setup:Established a Google Dashboard and submitted the sitemap to enhance search engine visibility.
BUSINESS MENTORING
Value Clarification:Assisted Beatrice in examining the narrative and skill within her artistic practice, identifying key areas for value messaging that would resonate with her target audience.
Audience Alignment: Guided the alignment of Beatrice's offerings to establish a stronger connection with her target audience, ensuring a seamless integration between the activities within her business and the preferences of potential customers.
Copy Language and Tone: Collaborated in extracting the stories behind Beatrice's artworks and employing descriptive language to effectively capture and highlight their unique value.
Multi-Channel Conversion Tactics: Provided strategies to synergise both online and offline channels, strategically enhancing customer conversion rates through diversified outreach efforts.
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
