Botanical Artist | McMillen Art
Home Landing page - that puts the artist and the detail of his work at the forefront
"When I approached Emma with my dissatisfaction over a clunky website that didn't represent me very well and was probably detrimental. Little did I know she would orchestrate such a swift and expert transformation. Today, my website provides a seamless and enjoyable experience for clients, leading to increased ebook downloads, successful artwork sales, and a surge in inquiries.
Emma's patience and effective problem-solving were a lifeline for someone technologically challenged like me. Now, armed with a website that truly represents my artistic identity, I am confident in directing galleries and clients to it. Emma's ability to distil what truly matters ensures a remarkable result. I'm over the moon with my new website—it's opened doors to potential buyers and prestigious galleries, solidifying my confidence in Emma's expertise and impact."
- Nick McMillen
Project Background
Nick McMillen's artistic journey intertwines outdoor experiences and a profound connection to nature. With a diverse background in land management, conservation, and rural crafts education, Nick mirrors the landscapes he's explored through his honed skill set. Merging traditional craftsmanship with a love for the outdoors, Nick creates intricate botanical charcoal drawings capturing the beauty of British woodlands. His expertise extends to the ancient art of tree bark weaving, where he crafts three-dimensional objects, blending age-old traditions with a contemporary voice. Nick's work invites collectors to immerse themselves in woodland wonders, participating in the mission to preserve and cherish nature for generations.
NEW Squarespace ecommerce website design for artist prints and original drawings.
OLD Wordpress ecommerce website design - difficult to use. No clear customer journey.
WEBSITE GOALS
Create a visually appealing and storytelling website that showcases Nicks’s botanical artist practice drawing together both his basketry and charcoal artworks.
To have an engaging, seamless, informative Eshop within the site that works for the different ranges - eBooks, Original Artworks, Baskets and Prints
Support Nick in rebranding his business by developing an engaging website that conveys him as a professional artist.
Showcase the background of Nick Mcmillen the artist and invite the browser into his botanical woodland world.
Enable Nick to easily update ecommerce and blog pages for sales and marketing activities.
ACTIONS TAKEN
Website Analysis:Evaluated Nick's old WordPress site, identified issues, and reasons for inefficiencies.
Strategic Coaching:Guided Nick to tailor the site to his target audience and future business goals.
Efficient E-commerce:Implemented an intuitive sales system, streamlining the purchase process.
Visual Re-brand:Audited and revamped imagery for a cohesive brand, including future product photography.
Optimised Customer Journey:Developed clear product paths, featuring instant downloads, prints, and original artworks with prominent CTAs.
Captivating Landing Page:Crafted a beautiful, clean landing page with dynamic visuals and compelling copy.
Engaging About Page:Created a narrative-driven page highlighting his journey into basketry and weaving alongside showcasing his skill in botantical charcoal drawing.
Mobile-Friendly Design:Ensured seamless browsing on all devices with CSS implementation.
Social Integration:Integrated an Instagram feed for work display and audience connection.
SEO Best Practices:Applied on-page optimisation, including long-tail keywords.
News Page and Navigation:Designed an effective news layout and implemented CSS breadcrumb navigation.
Aesthetic Design Choices:Adopted a clean, minimal design with a nature-inspired colour palette and elegant typography.
Search Engine Setup:Established Google Dashboard and submitted the sitemap for search engine visibility.
BUSINESS MENTORING
Value Clarification:
Supported Nick to value the synergy of his artistic practice, drawings, weavings and prints
Audience Alignment:
Guided alignment of his offerings for target audience.
Pricing Restructuring:
Assisted in revisiting and restructuring pricing for his artwork
Multi-Channel Conversion Tactics:
Provided tactics to leverage online and offline channels collaboratively to enhance customer conversion rates.
After project completion, clients receive training for self-updates, so live website content may differ from my original design.
